What kind of awesome things can we do together?
About me
Hi! I’m Mikaela. I’ve been working internationally in integrated marketing and communications, development, and social and digital strategy for about 15 years. I’ve been fortunate to gain vast experience on both the client and agency side, non-profit and commercial, helping me become a well-rounded professional who understands the needs of various organizations and audiences.
I have been consulting in marketing, branding, website development and design for 1.5 decades, while also working full-time day jobs. I most recently served as the head of communications for the Dutch-based International Foundation Manifesta (Manifesta Biennial), a nomadic art and cultural biennial. Prior to this I was the head of marketing at the Getty, the world’s largest philanthropic organisation dedicated to the arts, where I was given the opportunity to put together award-winning, highly effective storytelling campaigns which drove visitorship. I also sport years of agency experience which allowed me to design strategic social and digital marketing campaigns for some of the world’s biggest brands.
My non-work interests include: almost anything active (running, yoga, wrestling), laughing, puppy cuddles, and studying for my graduate degree in psychology.
Web Design
For 16 years I’ve been honored to design and code sites for amazing organizations, political candidates, and artists around the world. I create custom sites and CMS, or theme and integrate your WordPress or NationBuilder site. I am a certified NationBuilder Architect with 5 star reviews.
Marketing & Branding
I develop creative story-led marketing campaigns strategically aligned across digital and social, outdoor, print, broadcast and press to reach the specific target audience with an effective message at just the right time. For the last decade and a half I’ve been fortunate to work this formula for non-profits, arts, politics, corporations and small businesses—winning awards and most importantly, moving the needle where it counts.
Graphic Design & Identity
Loud or sophisticated, minimalist or saturated, I work with clients to communicate their work in their own ‘voice’. Let’s work together on your annual report, logo, printed material, or something else awesome!
Social Media & Copywriting
From daily content creation to full-blown integrated influencer campaigns, my experience as a social media strategist helped me learn how to successfully navigate the world between organization and audience. Achieving goals through creative and authentic content is my specialty! My secret? Listening. Novel, I know, but it works!
Testimonials
Here are some nice things people have said about me on linkedIn...
About Dinos
“About the image of dinos” would be a more accurate, but less catchy title. Portrayed as mostly adorable, yet ferocious enough to keep their edge, dinos have made their way into popular culture like no other 65 million year-old animal (see cockroaches). If that’s not a story of sticky marketing, then I don’t know what is… someone give the dino marketing exec a raise!